Monday, 26, July, 2021

Avakin Life Celebrates LGBTQIA+ Pride Month with Johnny Hooker Show

Avakin Life, 3D virtual world of Lockwood Publishing Ltd, prepared several actions with the event Pride, in celebration of the month of LGBTQIA + pride. In addition to implementing exclusive and permanent items in the game, there will also be an artist show Johnny Hooker, to be carried out completely online in the game and in the TikTok, a global platform for short videos, which has become a huge content hub for avid gaming fans.

Avakin Life has always approached the LGBTQIA+ movement and community, demonstrating its support through social media and in-game. In celebration of LGBTQIA+ Pride Month, it will include a new scene for players to interact with, movement flag insignia, and items such as special Pride clothing and wings. The event will be held from June 25th to 28th, with two lives on TikTok and an exclusive concert by the artist Johnny Hooker, singer, composer, actor and screenwriter, and winner of the Brazilian Music Award for Best Singer in the Popular Song category. “It was amazing to create my avatar, costumes, choose repertoire, follow the whole process with them of the setting and construction of the show that we're going to do within the game.

At the same time, it was very crazy also because of this issue of technology, of doing a virtual show, since in the pandemic we can't do a live show, it's another futuristic step, another futuristic feeling of being literally transformed into a cyber doll.” said Johnny Hooker. “I'm very happy to be able to do this, I know there are millions of people who play Avakin Life and being able to get in touch with them, you can make my music get in touch with these people to celebrate this worthy cause, celebrate the international day pride is a great joy. Just happy to be able to follow this entire process! The avatar and the scenery are beautiful and I hope everyone who watches the show will also get emotional and let's have a very beautiful celebration!” concluded the singer.

On TikTok, Avakin Life is strongly present and moves the gaming community, with over 100 million views on the hashtag #avakinlifeptbr and over 85 million in #CCreators Avakin. “We are excited to be able to bring to our community even more exclusive content from this universe. Also, being able to provide an exclusive show with Johnny Hooker (@johnny.hooker) is an amazing way to celebrate this month, which this year we are celebrating with the hashtag #LivreParaSer, reinforcing values as important to us as diversity and authenticity”, says Gui Barbosa, leader of TikTok Gaming Partnerships in Latin America.

The company Sling Musical, also a partner of the Pride event, is happy with the project. “For us at Sling, it is a privilege and a great satisfaction to contribute to the creation and organization of such a significant event for the celebration of love, diversity and the right to be and exist in this world in the way people feel happy. Unfortunately, we are living in this phase of humanity that makes it impossible for us to have this celebration in person, so to hold this meeting around such a beautiful and fair cause, with an artist as talented and representative as Johnny, on a platform like Avakin that provides, in addition to true experiences and connections, such a wide reach motivates us to create new ways to make a positive impact through music.”

During the event, it will be possible to buy a virtual package with items inspired by the artist, and all the money raised will be directed to Casa 1 – Centro de Cultura e Agreencia LGBT, in São Paulo. “With the Coronavirus pandemic every opportunity to celebrate collectively in safety should be celebrated, that's why Casa 1 was very happy to partner with Avakin Life to enjoy and celebrate LGBT+ Pride alongside such a beloved artist as is Johnny and also be able to raise funds to maintain our project.” declared Iran Giusti, founder and coordinator of Casa 1.

Carlos Estigarribia, Head of Country Management, Lockwood Publishing is pleased with Avakin Life's partnership with TikTok, Sling Musical and Pride event “Avakin Life is a world without limits, where there is a place for everyone and where everyone they can be whoever they want. That's why we're delighted to end the LGBTQIA+ Pride Month celebrations with the Johnny Hooker show. Johnny, in addition to being an amazing artist, sends a message of support and energy to the entire community, which we consider increasingly important. Being able to use the show to make a donation to Casa Um was a joy for the entire team, ending this month of June with a golden key.” concluded.

To participate in the show, you must download the game for free from App Store or Play Store, and create your account, a process that is quite easy and quick.

The Social Nerd is an initiative from Nowhere. Find out more by email: [email protected]

Avakin Life celebra mês do Orgulho LGBTQIA+ com show de Johnny Hooker 1
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