Sunday, 14, August, 2022

BGS announces Flexform debut at the event with sponsorship of Monster Energy competitions BGS Esports

The corporate furniture brand will bring its portfolio of gamer products to BGS and will launch an ergonomic chair customized with the event's logo and colors.

More than presenting the main novelties and brands of the electronic games industry, Brasil Game Show stands out every year for bringing together the entire gaming ecosystem in one place, which includes console and peripheral manufacturers, game developers, retailers, independent studios, eSports tournaments and non-endemic companies interested in delving into this universe.

It is the case of Flexform, a traditional company in the corporate furniture segment, which debuts at the Brasil Game Show as a sponsor of the Monster Energy BGS Esports, the main arena of the biggest electronic games fair in Latin America, and where major tournaments of competitive titles are played.

Flexform arrives at BGS at an important moment for the company, which has recently started to invest in the gamer segment with the launch of the Alpha and Sigma chairs, which are now available in Pro and Lite versions.

Developed in our own laboratory, the models were designed with special design and ergonomics to meet the highest demands of players and ensure maximum comfort during matches. At BGS 2022, in addition to sponsoring Monster Energy BGS Esports, Flexform will unveil a chair customized with the event's logo and colors, which will be used during all eSports competitions held over the seven days of the fair.

With more than 55 years of experience, Flexform celebrates the moment of expansion and reveals the objective of further expanding the portfolio of gamer products. “Our intention in participating in the BGS is to be closer and closer to this young and connected audience. Bringing Flexform's expertise in seating and ergonomics to the world of electronic games is a great achievement, and thanks to the help of our own testing lab, we've developed a line that combines design and technology to guarantee players the best gaming performance.” explains Ennrico Iannoni, Director of Digital Strategies. 

“Over the 12 editions of the Brasil Game Show, we have followed the emergence and consolidation of several brands, in addition to the maturing of the games market, which has allowed new brands from other industries to join us. It is always a pleasure to see new partners arriving at the event because it reflects the potential of the sector and attests to the credibility of BGS as an effective channel for dialogue between companies and consumers. I'm sure professional and amateur gamers will like Flexform's gaming portfolio, which has remained so strong in the market for more than five decades thanks to the quality of its products”, says Marcelo Tavares, CEO and founder of Brasil Game Show.

In addition to Flexform, dozens of brands are already confirmed at the 13th edition of the Brasil Game Show, such as Banco do Brasil, Monster Energy Drink, Youtube Gaming, Lupo, Rank1, Vivo, Outback, AOC, HyperX, Intel, Logitech G, Magazine Luiza, Pichau, SBT Games, DX Racer, Razer, Redragon, Marvel, Piticas, Warrior, ELG, AMD, Motospeed, Saga, Gamdias, C3tech, OEX, Kingston. Many more exhibitors will be announced soon.

More information is available at Brasil Game Show website.

Service - BGS 2022

When: October 6th to 12th (1st day exclusive for press and business, in addition to Premium Passport and Stateroom Passport holders)

Where: Expo Center Norte

Address: Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo / SP

Schedule: 1pm to 9pm

Tickets – 4th batch until 6/30 (45% off the final lot)

Individual working days (half-price): R$ 109.45(ticket valid for the 7th, 10th or 11th of October)

Single weekend or public holiday (half-price): R$ 164.45 (ticket valid for the 8th, 9th or 12th of October)

Passport October 7, 8, 9 and 10 (half-price): R$ 445.45 With this ticket, the visitor pays for three days of the event and has access to four.

Passport October 9, 10, 11 and 12 (half-price): R$ 439.50 With this ticket, the visitor pays for three days of the event and has access to four

Premium Passport (half-price): R$ 766.15 (access to all event days, including the exclusive press and business day – October 6, 7, 8, 9, 10, 11 and 12). It also allows differentiated access.

Business Passport (full): R$ 766.15 (package for the 6th, 7th, 10th and 11th of October). It also allows differentiated access to the B2B area and the matchmaking system

Single Day Cabin: R$ 550 (valid for one event day – except 6/10). Exclusive entry is guaranteed from 11:30 am – an hour and a half before the official opening to the public. Ticket gives access to the first rows of the BGS Esports arena, the exclusive area with lounge, open drink with energy drinks and snacks, massage sessions, barbershop services for men and beauty services for women and meet & greet with guests of the fair)

Stateroom Passport: R$ 2062 (valid for all days of the event, including October 6th, exclusive to press and business. Exclusive entry is guaranteed. On 10/6, entry is from 3pm, and from 7/10 to 10/12 from 11:30am – one hour and a half before the official opening to the public. The ticket gives access to the front rows of the BGS Esports arena, the exclusive area with lounge, open drink with energy drinks and snacks, massage sessions, barbershop services for men and beauty services for women and meet & greet with fair guests).

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