Friday, 24, September, 2021

BMW is present in the gaming universe in the Extra Life 2021 challenge

Players and celebrities participate in a dispute, which will take place in a series of episodes, with the aim of winning the R$ 10,000 prize to be donated to an NGO of the winner's free choice.

In yet another innovative action focused on eSports, the BMW of Brazil participate in the game competition Extra Life 2021. Players and celebrities participate in a dispute, which will take place in a series of episodes, with the aim of winning the R$ 10,000 prize to be donated to an NGO of the winner's free choice.

During the challenge, the BMW X3 xDrive30e X Line will be present with its technologies and electrification, in addition, participants will have the opportunity to discover the features of the application my BMW in a gamified and interactive way, allowing to perform a series of commands remotely.

The episodes will be released during the month of September and the first half of October, exclusively, on Earth Portal, and will feature the presence of celebrities from the gaming world, such as youtuber malena, who will act as a technician. Artists and other celebrities such as singer and actress Manu Gavassi will compete for the prize.

“This action is fully aligned with the innovation pillar of the BMW Group Brazil. We always want to be present with different audiences, and we are already doing this in a systemic way. We recently launched a virtual racing championship, we were also the first car brand in the country to sponsor an eSports organization and we also launched the BMW M3 in a pioneering way in the TikTok“says Jorge Junior, Head of Marketing at BMW Brazil.

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