Friday, 22, January, 2021
Start Series News Brasil de Imigrantes | A backstage view of entrepreneurship in Brazil

Brasil de Imigrantes | A backstage view of entrepreneurship in Brazil

We were present at the pre-launch of Brazil of Immigrantsseries History in partnership with Elo that arrives on August 19th on the channel.

Brasil de Imigrantes | Uma visão dos bastidores do empreendedorismo no Brasil 1
From left to right: Alexandre Ostrowiecki (Multilaser), Renato Akira Onma (Sakura), Ana Fontes (founder of Rede Mulher Empreendedora), Alberto Saraiva (Habib´s), Maria Viana (History Marketing Director), David Vélez ( Nubank) and Thái Nghiã (Gooc).

In addition to being able to check a summary of what will be this new series in 6 parts of the channel, the big names of the program were present for a chat.

Brazil of Immigrants it tells the story of people who left or fled their countries to a foreign nation where they had no choice but to win.

It seems simple to see how successful these immigrants are, after we see names like Bauducco, Multilaser, Gooc, Sakura, Habib´s or NuBank already strengthened in the market.
But how did it all happen? What have you been through? What social, economic and many other problems did these immigrants and entrepreneurs go through to become what they are today? They simply thought, "I'm going to do esfiha" and that's it? As a request to the Genie, was everything done?

It was not quite this way, as was well said by those present. Many suffered from personal tragedies, such as Alberto Saraiva, owner of the Habib´s franchise, who lost his father as a teenager and almost abandoned everything. He had only one bakery, with no customers and not even how to pay for the machinery.

Brasil de Imigrantes | Uma visão dos bastidores do empreendedorismo no Brasil 2
Mr. Alberto (Habib´s), who did not let a tragedy prevent him from continuing and becoming one of the biggest names in the industry. Photo disclosure: History

These are stories that make us shiver and bring tears when we are confronted with something that makes them human like any of us. Only they had a difference at some point in their lives.

Check Brazil of Immigrants, is to understand that as a Nation, we are rich with so many possibilities. Others see something that we still cannot see and have managed to win. But they did not stop, because maintaining this legacy is not that easy.

While many leave or criticize the country, other immigrants still choose Brazil as their new home and turn it into a Brazil of Immigrants.

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