The well-known expression “This is very Black Mirror” will be represented in the activations of Hering, during CCXP 2019. The brand signed a partnership with Endemol Shine Brasil to develop a special collection of T-shirts and offer interactive and immersive experiences to visitors to the event, which will take place between December 5th and 8th, in São Paulo.
This is the first time that Hering will be at the festival, which has great potential to attract young people, a strategic audience for the brand. In order to expand the connection with these consumers, Hering has established frequent and consistent partnerships, with the objective of increasing the desire for fashion and dialoguing with the themes of the moment.
“When we partner with a partner like Endemol Shine Brasil, we seek to reinforce our attributes and always deliver an element of novelty to our audiences. We believe that the combined efforts of Hering - with its young and authorial style - with Black Mirror - consolidated and globally recognized content - will further enrich the experience of consumers of both brands ”, highlights Andrea Ribeiro, Innovation Manager at Cia. Hering.
Black Mirror addresses, in each episode, the collective behavior with the modern world and the relationship with technology. The series created and written by Charlie Brooker and co-produced by Brooker and Annabel Jones, both members of Endemol Shine UK, is a House of Tomorrow format, part of the Endemol Shine Group, and shown globally on Netflix. For Fernanda Abreu, Licensing Director of Endemol Shine Brasil, Black Mirror is a worldwide and timeless phenomenon that is already a reference in the world of technology. “We are very happy with this partnership with Hering. They have incredible products and it's a way of getting closer and closer to the format's consuming public ”, he points out.
During the event, Hering will make an activation local proud. The Brazilian artist The Butcher Billy, internationally recognized for his illustrations related to POP culture and for having his arts included in episodes of Black Mirror, will be at the brand stand every day. The Butcher Billy will sign posters with his Black Mirror illustrations - which will be distributed free of charge to visitors - and will be able to take selfies in front of the LED panel that will display your gear.