Sunday, 14, August, 2022

Cherrygumms acquires 100% from Black Dragons

In a new phase, Nicolle Merhy, better known as Cherrygumms, becomes the sole owner ahead of the E-Sports company.

With the objective of strengthening the brand's values based on equality and inclusion and expanding opportunities for partners and fans, black dragons announced that, from now on, it will be managed entirely by Nicole Merhy or cherrygumms.

Recognized as one of the biggest personalities in the games and E-Spots market, the businesswoman becomes the sole partner of DB, after purchasing the entire stake of his former partner. The decision was matured throughout 2022 and formalized this June, by mutual agreement, due to the distancing of the business strategies proposed by both entrepreneurs.

Founded in 1997, when electronic sports did not yet exist in Brazil, BD gained prominence in 2016 with the arrival of Nicolle Merhy, the company's current leader. Nicolle started her career at age 19, being the only female professional athlete to play in the main championships of the Rainbow Six Siege as a starter, one of the most played and watched games in the world. Featured in 2019 by Forbes Under 30, from the magazine Forbes, and has worked with more than 50 national and international brands.

BD accumulates dozens of national titles and three world titles, in addition to being chosen, by popular vote, as The Best E-Sports Organization in Brazil, in 2018, for the “Prêmio Esports Brasil”, the most important ceremony in Latin America. The company is headquartered in dragon cave, a space in São Paulo with more than 1,000 m2, which offers players four training rooms, a medical center, leisure rooms Playstation, women's training rooms The boticario, reading and study and cafeteria.

Nicolle Merhy remains the sole leader of BD, but already has advanced plans to expand the company, both in terms of modalities and business opportunities. “I have always been the main leader at BD, being at the forefront of the company's main businesses and expansions. Also, because of my role, I will soon join a communication group that shares the same thoughts and goals as me, strengthening and boosting my current structure and, above all, my thinking as a leader”, underlines the businesswoman, who is also a content creator, streamer, speaker, and podcaster.

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