Monday, 27, June, 2022

Clóvis de Barros Filho launches book on the new perspectives of cooperativism

How is the day-to-day of a cooperative? What are the values necessary for it to have its full development? How to trust that the other will carry out their work with excellence, without supervision? These and other questions are answered in “Xá-ku-nóis: about cooperation, trust and change”, book written by Prof Dr. Clovis de Barros Filho in partnership with Geraldo Trindade, a specialist with over 35 years of practical experience in cooperative systems. Based on the experience of both, the book reflects on issues that permeate the day-to-day of cooperatives and proposes a new look at the system.

The discussion also goes through the reality of any leader. Those who have been at the head of groups large or small know that keeping an eye on what the other person is doing all the time is not very productive. After all, it is necessary, first of all, to implement the operation itself. Therefore, having to keep watch blurs, hinders, weakens, steals efficiency, compromises excellence. Control ends up being expensive. It would be better, therefore, not to have to watch anyone. Do your own work and that's it. Give him all the attention, energy and competence.

Clóvis de Barros Filho and Geraldo Trindade, in simple and provocative language, demonstrate that there is no cooperative without joint action, sum of efforts, change of attitudes, partnership and trust. In addition, they propose reflections to make cooperativism, which for some is just a utopia, a palpable reality that aims at the common good.

“There is no professional activity, in any segment, that can claim excellence without counting on the excellence of someone else's actions”, points out Prof. Dr. Clóvis de Barros Filho, journalist and contemporary philosopher. “Whoever cooperates operates with someone else. We never tire of repeating this in the book. It only makes sense to cooperate in the certainty that someone else will too. And properly. One way to get that certainty is through verification. It's easy when that person operates at the next table. More difficult when cooperation requires distance between operators”, he adds.

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Title: Xá-ku-Nóis

Authors: Clóvis de Barros Filho and Geraldo Trindade

Publisher: Citadel

Year: 2022

Suggested cover price: R$ 46.90

About the author

Clóvis de Barros Filho (Ribeirão Preto, October 21, 1965), Doctor and Associate Professor at the USP School of Communications and Arts, is currently one of the most sought-after speakers in Brazil. His classes and lectures on ethics have already been heard by millions of people in all states of the country, and also in Uruguay, France, Argentina, Angola, Spain, Portugal, among others. He has been working in the corporate world since 2005, through his office, Espaço Etica. He is the author of nearly 30 books, including the bestseller “Philosophy Explains the Great Questions of Humanity”.

About Citadel

Editora Citadel was founded in Porto Alegre in 2014 and, since then, has maintained the focus of its releases in the areas of personal development, applied psychology, administration and philosophy. Its catalog includes works by important authors, such as Clóvis de Barros Filho, Pedro Calabrez, Napoleon Hill, Donald Trump, and best-selling titles such as “Mais Esperto Que O Diabo”, the most read book in Brazil in the last two years.

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