Connection! This is the most heard word in the 21st century. Connecting people is not easy, even if it seems that everyone is using cell phones, notebooks, social networks, whatever. But for that to happen, it takes a little more than that.

There is a whole technology behind it and mainly people and companies that help us in these connections, such as Lity which is called: “Empowering new connections, connecting you with the world!” And to talk about the market, connections and other technology-related matters, we talked to Carlos Girao, Sales and Marketing Manager of the company. Check it out below.

1.Who is Lity and how long has it been in the market?

A: Lity was launched in April this year with the purpose of offering high quality products at affordable prices and has a current lineup with different models of chargers, data and charging cables, portable battery, Bluetooth headphones with ANC and headphones. wired and wireless headset (TWS with ANC).

The brand's intention is to continue working to increase its portfolio and offer new technologies to facilitate and connect consumers' daily lives.

2. How has the company been standing out in the market, mainly gamer, with so many companies of the same type in the sector?

A: At the moment we are not directly involved in this gamer market, but we have been studying the development of products for this universe, since it is a market that is on the rise and with increasing technological demands such as audio quality, comfort and durability.

Regarding the energy and audio market, we saw the opportunity to offer our customers a premium line at affordable prices, and this has been our mission.

3. How do you see the gamer market in the last 10 years and what could it become in the next decade?

A: We are always following this gamer market and I can say that it has transformed in the last decade. What used to be just a hobby for some people, today is one of the most popular universes among professionals and amateurs. According to the 10th edition of the Game Brasil Survey, 70.1% of Brazilians say they play some type of game.

In addition, the profile of players has diversified. Women have shown themselves to be increasingly consumers of electronic games, in a market that was previously predominantly male.

For the next few years, I believe that the trend is for more and more people to become professionals in the gamer market, generating more income and encouraging the consumption of more games.

4. Companies are currently diving into sustainability, whether it's environmental or players' physical and mental health. Does Lity already work with these goals? And if not, do you intend to work with them in the future and how?

A: We are working on sustainable solutions and will announce news in the future.

5.What are the new challenges that Lity sees for the brand?

A: For the next few years, we intend to continue developing new products and work on expanding the brand.

Who is Carlos Girao?

Entrevista | Lity fala sobre o mercado de tecnologia 1

Carlos Girão is Sales and Marketing Manager at Lity, an electronics and accessories brand. Responsible for commercial operations for the company operating in the B2B and B2C markets, he has experience in software and hardware manufacturers, as well as IT distributors and VAR's.

Graduated in Computer Science and Marketing, with professional qualification in Business Management and Marketing Management from Fundação Getúlio Vargas (FGV). He has a postgraduate degree in Economics and Business Management also from FGV.

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