Fanta creates unprecedented Fortnite map

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For the first time in Brazil, a brand enters the Fortnite universe with an exclusive map for the game. Fanta launches the “Arena Fanta”, using the platform's creative mode as a pioneer in the country. The action, created in partnership with the holding company specialized in the BBL gamer universe, is part of the “É Mais Sabor. It's Fanta Level ”, developed by Ogilvy Brasil and which aims to highlight all the intensity of the brand, inviting the public to live exclusive experiences.

Inspired by the gamer universe, the platform “É Mais Sabor. It's Fanta Level ”will have other gameficated activations. Starting this week, a team of influencers such as Malena, T3ddy, Calango, Diana Zambrozuski, among others, will invite the public to know the exclusive map of the brand and to keep an eye on the news that will be announced.

“Geek culture is one of our main points of contact with the public in Fanta. So, for the brand, this association with the gamer universe is a natural extension of our communication, which this year is focusing on providing special experiences for consumers ”, says Ana Carolina Santos, Fanta's communications and marketing manager at Coca-Cola Brasil.

The “Arena Fanta” map will be available in Fortnite until November 28th. On the date, a second brand action for the game will be announced during Fanta's proprietary brand experience.

"The brands are increasingly engaged with the gamer audience and Fanta has been doing a fantastic job, as it understood that they gain more visibility when they invest in a lasting relationship with the market. We are very happy to be part of the journey of such an important brand and, thus, develop an authentic relationship, both for them and for the gamer ecosystem.”, Says Leo De Biase, BBL's founding partner and CMO.

Campaign

To reinforce the full intensity of the Fanta flavor, the brand launched an integrated campaign, signed by Ogilvy Brasil, which contemplates a series of multiplatform actions. At events, there were activations at the Brasil Game Show and at Rock in Rio. On TV, a film with a reference in the world of games and k-pop are already on the air. Offline media includes merchandising actions and insertions in movie theaters. It will also include, in a second moment, pieces for Out Of Home.

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