GEDAR launches campaign to enhance authorship, screenplay and screenwriter

For the first time, the organization will transfer to Brazilian screenwriters the rights collected for their works that were shown in Argentina and Colombia.

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Created in 2016 to GEDAR (Screenwriters Copyright Management) – autonomous entity authorized by the Special Secretariat of Culture for the collection and management of copyrights of Brazilian audiovisual scriptwriters, completes, in September, 5 years of experience.

GEDAR's objective is to guarantee audiovisual writers fair remuneration for the economic exploitation of their works – since screenwriters receive a fixed remuneration and their work is often exhibited and re-exhibited around the world, generating incalculable profits only for the exhibitors. In this way, the organization intends, still in 2021, to dialogue with users such as TV stations and streaming platforms, among others, to advance in possible negotiations in order to implement here what is already done in other countries.

GEDAR lança campanha para a valorização da autoria, do roteiro e do roteirista 1

In such a challenging time for the market – audiovisual is an industry that incorporates increasingly fluid dynamics, especially in a context of globalized production and consumption, especially in the age of streaming -, GEDAR will launch on September 29 a campaign in videos recorded by authors and screenwriters such as Maria Adelaide Amaral, LG Bayão, Anna Muylaert, David França Mendes, Di Moretti, Duca Rachid, Fábio Danesi, João Ximenes Braga, Melanie Dimantas, Paula Richard, Paulo HalmRicardo Hofstetter, Rosane Svartman among others.

On the same day, the entity will promote, together with Argentores and Redes, the seminar on the rights of screenwriters – “O Roteiro no Audiovisual”. On the occasion, Gedar will transfer to Brazilian authors, for the first time, the rights collected for their works that were exhibited in Colombia and Argentina.

The seminar will discuss the challenges of the current scenario of the audiovisual market for authors and screenwriters and the importance of collective rights management. The event should result in a “manifesto” “Writer's Word” – like other artistic and political movements that value authorship, screenplay and screenwriter.

The event, which is closed to guest writers, also includes Miguel Ángel Diani, President of Argentores, a centenary institution for collecting copyrights in Argentina, and Alexandra Cardona, President of the Colombian Network of Audiovisual Writers, who will show successful experiences in Latin American countries. Latin America, as in Colombia, where the Pepe Sánchez Law was passed in 2017, which establishes fair remuneration for Colombian audiovisual authors for the public communication of their works.

The seminar will also discuss the current configuration of the market with the entry of digital services platforms and the new contracting conditions.
For the President of GEDAR, Marcílio Moraes, “although Brazilian legislation is based on 'copyright', the new audiovisual market in Brazil, such as digital platforms, Netflix, Amazon, etc., have introduced several institutes of legislation pertaining to 'copyright' in the contracts they sign with Brazilian screenwriters.

Which means that writers are being forced to submit to abusive clauses that are often not accepted in the country's legislation. What we write, the script that we put on paper is our property, and this property generates the right, the copyright, the copyright”, he observes.

The campaign, in addition to being launched at the seminar, will be disseminated on the social networks of the filmmakers and partners. In it, the screenwriters will talk about the importance of the screenwriter in the audiovisual sector, if the screenwriter is properly valued and if they think it is fair that the screenwriter is remunerated for the exhibition of their works.

More information: https://gedarbrasil.org/

On social networks – GEDAR

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