Friday, 27, May, 2022

'TODXS US Guide to Inclusive Language' receives global award for best diversity initiative

Project developed as part of the launch campaign of the original series TODXS NOS was recognized at the annual PR News awards

TODXS NOS Guide of Inclusive Language, launched by HBO in Brazil as part of the public relations campaign for the original TODXS NÓS series, received the CSR & Diversity Awards as the best diversity initiative of the year (Best Diversity Initiative). Promoted by PR News, the award evaluated projects from around the world.

In TODXS US, Clara Gallo gives life to Rafa, 18 years old, pansexual and non-binary, who decides to leave his family in the interior of São Paulo and move to his cousin's house, Vini (Kelner Macêdo), in capital. Vini already shares space with her best friend, Mayan (Julianna General), and both are surprised to discover that Rafa identifies with the neuter pronoun and not the feminine or masculine gender. Upon arrival, Rafa explains, for example, that he is prime – and not cousin – of Vini.

The guide was developed by HBO with the support of the consultancy specialized in inclusive language Diversity BBox and with the support of Eduardo Calbucci, a professor with a degree in Journalism from ECA-USP and a Master's and Doctorate in Linguistics from FFLCH-USP.

TODXS NÓS is a production carried out entirely with its own investments. HBO Latin America. The series has general direction of Vera Egypt, who also signs the direction of the episodes and script along with Daniel Ribeiro. The scripts have the collaboration of Alice Marcone and Thays Berbe.

The TODXS NOS series is available from HBO GO.

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