For this year's edition of CCXP, HBO brings to its stand interactivity and technological activations inspired by three of its original productions: HIS DARK MATERIALS, WATCHMEN and WESTWORLD. As a way to continue involving viewers with HBO stories on and off the screen, fans of the series will be able to check out costumes used in the recordings and interact and take pictures with replicas of iconic objects from the productions.
The fantastic universe of HIS DARK MATERIALS, a series based on the Phillip Pullman trilogy, will enchant audiences with its fictional beings. In addition to a life-size Panserbjørne - famous armored bear, the environment will feature a playful augmented reality activation.
WATCHMEN fans will be able to experience one of the most mysterious and intriguing moments of the season and interact with iconic replicas. Those who visit the space will also have access to exclusive Instagram filters and will be able to see Sister Night's original costumes up close.
With its third season confirmed for next year, WESTWORLD completes the productions present in the HBO space with a lot of technology. In an environment with hidden easter eggs, the stand will feature an immersive and sensory experience, original costumes and a graffiti mural exclusively for the brand.
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