Monday, 27, June, 2022

HyperX Renews Sponsorship of Team Liquid, Announces Hungrybox as HyperX Hero and Global Ambassador

Official partner of Cavalry peripherals, with the renewal, HyperX also starts to sponsor the Brazilian women's team of VALORANT, which recently became three-time champion of the Genesis Protocol and guaranteed a place in the next edition of the VCT Game Changer, a tournament that gives vacancies for the category world

The HyperX, team of HP Inc. dedicated to gaming peripherals, and gaming and eSports products, has just announced the renewal of its sponsorship of Team Liquid, one of the world's leading eSports organizations, and remains its official gaming peripherals partner. In addition, reinforcing its commitment to the gaming community, HyperX expands its list of global ambassadors and announces its sponsorship of the Argentine Juan “Hungrybox” DeBeidma, co-owner, streamer, commentator and professional gamer of Super Smash Bros. from Team Liquid itself.

As part of the sponsorship of Cavalry, HyperX will support a number of projects, including tournaments, charitable and community initiatives, and a content program focused on diversity and female presence in gaming. How HyperX Hero and global brand ambassador, Hungrybox will participate in HyperX marketing activations such as webcasts, in-person events and original content creation. Most watched player on the platform Liquid+, according to the organization's own statistics, Hungrybox is one of the most well-known members of Team Liquid worldwide.

“More than an incredible partner to Team Liquid over the past few years, HyperX is a driver of change in the gaming community,” said Juan “Hungrybox” DeBiedma. “Team Liquid strongly believes in the power of diversity and understands that games are a unifying force. I look forward to serving as an ambassador for HyperX and making sure everyone feels welcome in our community.”

Team Liquid is a world-renowned professional eSports organization with over 60 high-caliber athletes in 14 of the world's top competitive games. Recently, North American basketball player and global ambassador for HyperX, Aerial Powers, became a co-owner of Team Liquid, and went on to support events, work with marketing partners, and serve as director of the organization's Diversity and Inclusion Task Force.

In addition to acting in the competitive arena, Team Liquid has a media division that includes 1UP Studios, a full-service production company; Liquipedia, a research platform widely used across all competitive disciplines, and Liquid Media, an eSports influencer management agency. Team Liquid excels in both competition and innovation, investing in the eSports ecosystem with games, athletes, facilities and infrastructure.

“HyperX is very excited to renew its sponsorship of Team Liquid and support the growing esports organization. In addition, she is equally excited to welcome Hungrybox to the family of brand ambassadors.” Stephanie Winkler, director of marketing at HyperX. "We recognize Team Liquid's continued efforts to support the eSports ecosystem for gamers, influencers and fans, and the inclusion of all, purposes fully aligned with HyperX's commitment to nurturing the next generation of gamers and content creators."

With the renewal, the sponsorship will be extended to new projects, such as the Brazilian women's team of VALORANT from Team Liquid, who recently became three-time champion of the Genesis Protocol, securing a place in the next edition of the VCT Game Changer, qualifying tournament for the category's world championship. In addition, the HyperX team will also support content initiatives, including the new “Table Talks” podcast, hosted by Team Liquid players and staff, who will use the microphones throughout the season. HyperX SoloCast and QuadCast in the recordings.

As HyperX Hero, Hungrybox will receive an illustration inspired by his gaming personality and, as HyperX global ambassador, will join a roster of internationally recognized talents such as football players casemiro and Dele Alli, American football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, the tennis player Daniel Medvedev, the pilot Sage Karam, the skater Minna Stess and 25 more streamers and influencers.

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