Katon | Restaurant for Piticas anime fans is now open

Restaurant still has a karaoke room and several other surprises.

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The pitiful, the largest franchise focused on licensed products in Latin America, presents the Katon, its first anime-themed oriental restaurant, which opened to the public today, in Shopping Santa Cruz, in Sao Paulo city.

Katon aims to offer anime fans and geeks an immersive experience in oriental culture in an environment decorated with an area of 180m2, which holds up to 80 people at communal tables and booths for up to four people.

“Katon is the result of our process, as Piticas, of offering an increasingly immersive environment for our consumers. We know that our customers are not just fans who love this universe, but they LIVE this universe, so there's nothing better than taking elements of both visual and sensory recognition and creating a new experience, thinking of every little detail for our community (because we are a great fandom) to experience it with us, in the best style from fan to fan”, Luani Guarnieri, director of marketing and product at Piticas.

A novelty is the secret room, whose main theme is the character of the Sanrio, retsuko, from the famous animated series, “Aggretsuko”, displayed on Netflix. The series has four seasons in the streaming catalog and the 5th season is already confirmed, with no premiere date yet. Inspired by the very room frequented by the character in the anime, the karaoke room will be a perfect reserved environment for you, like her, to attend after the heavy workday to de-stress by singing a lot with your friends.

The room has five seats themed around characters from the series, including Retsuko, so customers can fully immerse themselves. And of course, we will also have a special gift for anyone in the room.

Katon | Restaurante para fãs de anime da Piticas já está funcionando 1
Image: Juan Cazes

The flagship will be Ramen, a Japanese food that is already a success in Brazil, but the house will also offer other options on its menu, such as domburis, baos and portions, vegetarians and desserts. All properly themed, from name to presentation. A delight for fans!

Katon | Restaurante para fãs de anime da Piticas já está funcionando 2
Image: Juan Cazes

Those in love with oriental culture already have the right address in São Paulo. Katon will have a jovial, fun space equipped with a screen with anime, a totally 'instamagable' place. The idea is that the visitor will return not only for the food, but for the environment that will always have something new. One example is that the Panini Publishing House, leader in the Collectibles segment, made available 2,800 albums of One Piece stickers to be distributed to visitors to the Katon.

In addition, the space will be the stage for other licensed actions with brands that already work with pitiful, as SANRIOFUNIMATIONBANDAI and TOEI.

Service | Katon

Capacity: 80 seats
Shopping Santa Cruz – Address: Rua Domingos de Morais, 2564, on the ground floor São Paulo, Capital
Opening hours: Monday to Saturday from 10:00 to 22:00 and on Sundays and holidays from 10:00 to 20:00.
Reservations: Only for the Secret Room and Cabins, the Community Tables will be by virtual queue. The link is available in the profile bio @official katon at the Instagram.

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