As part of the celebration of 100 years of Nestlé in Brazil, the Company's centenary commemorative website now has a gamification that works as a points redemption program, in which the user browses the contents and accumulates points that are converted into benefits and discounts.
As you advance in the different activities proposed, specially designed to present the world Nestlé, the user collects medals and stars that can be exchanged for advantages such as discount coupons on purchases at Empório Nestlé, in the app comes from cake and on the website of Nescafé Dolce Gusto (valid for machines and capsules). You can also choose to exchange for e-books of recipes or tickets at symbolic costs for the chocotour at the plant in Caçapava (SP), valid for two years for use.
The game created especially for the website of 100 years of Nestlé in Brazil, launched this week, allows the realization of knowledge journeys, virtual tours and sending stories on how to contribute to a better future. THE Nestlé believes that the platform will have more than 7,000 hits per month by the end of 2021.
There are 12 learning journeys that allow an immersive experience with the brands Nestlé. The game also brings concepts and consumption trends, such as the plant-based journey, which explores food based on plant-based foods and beverages. The journeys bring the initiatives supported by the brands Nestlé and the universe of performance of each one. The user earns one medal per journey traveled. There are testimonials from influencers and experts on the topics, such as the volleyball player Tandara, in addition to nutritionists and partner entrepreneurs of the Nestlé.
The platform also has a 360 virtual tour that places the participant within the universe Nestlé. The first interactive video will be the Chocotour at the factory at Boy, in Vila Velha (ES). Until the end of the year, other virtual tours will take place in Purina, with navigation through the wet food production line for dogs and cats, and in the corporate area, showing everything from the factory to the recycling process. The completion of each tour will grant the user a star, which also adds to the score.
How to participate
The user needs to register on the website to browse the contents and earn medals and stars, which are exchanged for discount coupons on the commemorative website, according to the balance available for redemption - upon obtaining the discount voucher, the participant is directed to the usage pages benefit to finalize the purchase. In the case of e-books, it will be possible to download them from the website.
O Participation period runs from June 17, 2021 to December 31, 2021 and the redemption of benefits continues until January 10, 2022. The website has the action regulations and a registration form. The game can be accessed at https://www.nestle100anos.com.br
User connection
This is another initiative of the Nestlé thought by the Company in light of the current moment, by bringing advantages and discounts that make a difference The 100 years commemorative website will continue as a portal aimed at offering people different experiences.
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