New story of Strawberry Shortcake will have a special game on Roblox

Gaming platform is one of the most popular among children all over the world.

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After announcing his new series on Youtube, a Small strawberry, one of the characters best known by children and adults around the world, will also have a special game on Roblox, franchise that works as an online multiplatform with several simulation minigames.

The franchise has become a fever among children and teenagers. According to the publisher, in August alone, the game reached the mark of 48 million daily active players. In addition, more than 4 billion hours played were added in the analyzed period.

The novelty will be launched soon together with the new Moranguinho website in Brazil. "In the game, kids will be able to customize their food truck, participate in cooking competitions and explore the Big City.”, account Michael Riley, Chief Brand Officer at Wildbrain.

The 40 episodes, which were produced for the first season of the cartoon series Strawberry Shortcake in the Big City, are also being published on the character's official YouTube channel. In all, the videos have been viewed more than 300,000 times.

The reboot was developed by Canadian entertainment company WildBrain in collaboration with a diversity and inclusion consultant. The company's idea is to rescue the memories of mothers who got to know the brand in the 80s and who, with the news, will share new moments and memories with their daughters.

“Strawberry Shortcake has been a beloved character for over 40 years and we felt it was the right time to modernize the characters and story lines. We had the idea of taking this Strawberry Shortcake to a whole new generation of girls with sweet stories that reinforce the idea that girls can make a difference in the world”, says Riley.

In addition to this year's novelties, the company, which also owns the rights to major brands such as Snoopy and teletubbies, plans to license and market new character toys worldwide starting in 2022.

More information about Strawberry Shortcake's game on Roblox will be available on the brand's social networks. To check out the episodes of the series, click here.

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