The Paris Movies is investing in a guerrilla marketing campaign to reinforce the national premiere of terror The Curse of House Winchester, scheduled for Thursday, March 1st.
The goal is to highlight the launch amid the premieres of the week and neutralize the competition from the blockbusters that are already on the show. Winchester.
In addition to the approach on the streets, carried out since Carnival, the distributor signed a partnership with Metropolitana FM radio, which also promoted activations of the film in the region of Avenida Paulista, in São Paulo. Since the beginning of the campaign, all actions have included the distribution of gifts.
After the debut, in partnership with Escape Hotel, a Paris Filmes disponibilizará gratuitamente um jogo de escape. A intenção é transferir das telas para a realidade a atmosfera da casa mais mal assombrada da história. Nos dias 2, 3, 4, 9, 10 e 11 de março (sexta, sábado e domingo), o foyer da Cinemark, no shopping West Plaza, em São Paulo, recebe um tira gosto – tanto para o filme quanto para os games de escape – de 10 minutos de duração.
The West Plaza shopping mall is located at Avenida Francisco Matarazzo, S / N, in the Água Branca neighborhood, in São Paulo (SP).