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When I Heard the Voice of the Earth | Documentary brings a new look at agriculture


Carmen Perez, one of the most respected agricultural producers in the country, premieres, in October, the documentary When I Heard the Voice of the Earth.

In a predominantly male scenario, the 43-year-old farmer, in charge of Fazenda Orvalho das Flores, is an international reference in the sector and is gaining more and more respect and recognition for the way she deals with life and management in the countryside. His pioneering spirit and activism in animal health and welfare are the starting point for the film, which brings new narratives and inspiring characters to break paradigms about the Brazilian livestock sector.

Instigated to show a new look at the countryside and guide sustainable practices, Carmen embarks on a touching journey to understand what life is like on other farms in four different regions. Questions about animal respect, social action and the environment guide a journey through the heart of Brazil, bringing stories of people and places that share the same desire to produce healthy food in a sustainable way and in harmony with nature.

The narrative of When I Heard the Voice of the Earth it begins with the trajectory of Carmen Perez, when 20 years ago, driven by the desire to improve the quality of life of people and animals, she took over the family farm and questioned the practiced management system, starting to look for alternatives to totally transform the work on their lands. With this, he not only changed his farm, but became an influence for an entire business chain.

Acting with new values and practices with positive impacts, after years of research and improvement, animals become protagonists, their health a priority and Carmen becomes an international reference in agribusiness.

In two months of production, in addition to Carmen's farm, in Mato Grosso, the team visited farms in São Paulo, Mato Grosso do Sul and Pará, totaling 12,500 kilometers of road and endless stories. In total there are almost 40 hours of recording, which were lovingly transformed into a documentary work of Brazilian agriculture with approximately 70 minutes.

The proposal is to provide elements so that people have more information about the reality of the Brazilian countryside and, who knows, help build a new imaginary about livestock, demystifying some negative ideas. “I want people to see what I see and feel what I feel, because the countryside and the city are only a physical distance apart. We are all human beings and we share the same yearnings”, comments Carmen about the documentary production. The intention is also that the narrative can inspire new stories, that establish connections with the field, giving rise to new protagonisms.

“The central idea of the documentary is to say, through voices from the countryside, that the priority is to care for animal welfare and that this means treating the animal with respect and kindness from birth; understand their needs and naturally lead their genuine behavior, how to keep nature in harmony, respecting people and everything else that surrounds creation”, sums up Carmen.

“When I heard the Voice of the Earth”, conceived by Carmen Perez in partnership with director Nando Dias Gomes and journalist Flávia Tonin, has a free script and is favored by the scenarios drawn by nature itself, giving light to an impeccable photograph, in addition to the line poetic and human that permeates the entire narrative. The original soundtrack for the documentary was made under the care of guitar player Guito, who is one of the new Brazilian revelations for the musical style.

Recorded between May and July 2021, it is important to emphasize that all safety and health protocols determined by the WHO were followed during the trips and recordings.

Sponsored by Corteva Agriscience, Elanco Animal Health, JBS, KWS Sementes and Primaq/Case IH; and supported by the National Congress of Women in Agribusiness and Beckhauser, the documentary “When I heard the voice of the Earth” will premiere on October 25/21 at the National Congress of Women in Agribusiness with behind-the-scenes presentations and exclusive scenes. It will then be available on Youtube for a short period. The film does not have incentives from the Rouanet Law or tax breaks. Signs the direction of Photography Ricardo Dias Gomes; Sound Direct, Dimas Caetano and Formiga Matarazzo; and Executive Production is by Carmen Perez and Flávia Tonin.



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