realme celebrates strong start in 2022 with debut in the premium segment and focus on young audience

Strong growth is also driven by the arrival of the GT NEO Series, especially with the recently released realme model GT NEO 3.

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Since it started to consider young people as its main target audience, the really, the fastest growing smartphone brand in the world, has been witnessing the rapid increase in handset sales from GT Series, which grew by 550% globally compared to the same period in 2021. As a result, the flagship line has surpassed the total of 5 million in sales volume.

GT 2 Series and GT Neo Series play a leading role in the expressive growth of the brand

the line GT 2 Series was launched globally during MWC 2022 and attracted great attention from the media and tech aficionados: more than 16,000 fans lined up in queues outside the brand's pop-up stores in six different European countries to gain access to the devices and purchase them. them first hand. Smartphones are equipped with bold technologies and stand out for offering users a premium mobile experience.

realme GT 2 Series is the most premium flagship smartphone ever, featuring components like the Snapdragon 8 Gen 1, Qualcomm's latest and fastest processor, the world's first 2K AMOLED display and the world's first biopolymer design. Not only is the product a must-have for tech fans, it has also been recognized by experts such as Digital Trends, XDA, WIRED and Android Authority, as well as being awarded in the “Best of MWC” category by specialist media.

Strong growth is also driven by the arrival of GT NEO Series, especially with the newly released model really GT NEO 3. This device has the fastest charging in the world, with technology UltraDart of 150W coupled with the MediaTek Dimensity 8100 CPU, which improves performance and saves energy.

Other highlights are the high-quality triple camera, smooth 120Hz display and bold design. The new smartphone proves that it has conquered a captive place among young people and game lovers with an impressive result in retail, surpassing 100,000 units sold in less than 10 hours on the first day of launch in China.

New results in Europe and China

Such an achievement can also be attributed to the success of the really in the European and Chinese markets. The sales of GT Series increased more than 90 times in Europe and reached a growth of 474% in China. These positive numbers show the viability and success of the strategy'Go Premium' brand, focusing on the opportunities available in China and Europe.

As for the future, the really intends to continue producing state-of-the-art premium devices that combine technological innovations and aspects of modern culture to meet the needs of young people around the world. With the unrestricted support of the fan community, it will always be possible to apply the brand's values in building a new technology industry.

about realme

Founded by Sky Li in 2018 and guided by its 'Dare to Leap' spirit, really is the 6th largest smartphone company in the world. In the second quarter of 2021, the really was already present in 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, Middle East, Africa and Latin America, with a global user base of over 100 million people. For more information about the brand, visit the official site.

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