A historical ad: a Rolls-Royce Motor Cars confirmed yesterday (30) that road trials of its first all-electric model are imminent. In the announcement of this seminal moment for the brand, the CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, said:
“Today is the most important day in Rolls-Royce Motor Cars history since May 4, 1904. Today, 117 years later, I am proud to confirm that Rolls-Royce will begin road testing of an extraordinary new product that will elevate the automotive electrical revolution and create the first – and finest quality – super-luxury product in its segment. This is not a prototype. It is the real model, which will be tested in the eyes of all and our customers will receive the first car deliveries from the last quarter of 2023”.
Charles Rolls prophesied an electric future for automobiles. In April 1900, he tried out an early electric car called the Columbia and considered this alternative to be ideal. Rolls said: “The electric car is superbly quiet and clean. There is no odor or vibration and it will be very pertinent when charging stations are a reality. But I don't believe they're operational right now – at least for many years”
“In 2016, Rolls-Royce Motor Cars launched the Phantom, and with it the “Luxury Architecture” made of aluminum and a registered trademark of the company. A scalable and flexible structure that would support future Rolls-Royce Motor Cars models. Our next electric car benefits from this architecture and the extraordinary experience of a Rolls-Royce on the road.”
A new name, a new legacy
“We decided on a completely new name for this car. A name that is strong and evocative just like the other models that have served us so perfectly in the last century – like Phantom, Ghost and Wraith. It is a name that perfectly fits the ethereal and consecrated environment where our products are located – a name that was reserved especially for this moment: Specter”.
"With this new product, we have established our credentials for electrifying our entire product portfolio for 2030. Until that date, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine product."