Monday, 27, September, 2021
StartSocial NerdSamsung's initiative against cyberbullying in Fortnite game wins Cannes award...

Samsung's initiative against cyberbullying in Fortnite game wins Cannes Lion 2021 award

Project carried out in partnership with Cheil Brasil promoted Skins Glow donations for players who could not customize the characters and ended up suffering bullying.

-

The special project of Samsung with the game Fortnite, O Antibullying Skin, developed in partnership with Cheil Brazil, won the award silver lion in the Media category – Use of Digital Platforms at Cannes Lion 2021.

The proposal, launched with the objective of combating the wave of cyberbullying present at Fortnite with “defaults” players, that is, who use a basic skin without customization, promoted donations from Skins Glow for gamers who couldn't pay for a game item.

“It is an important and gratifying recognition for Samsung to have won the award with the special Antibullying Skin project, further valuing our social impact initiatives,” said Roman Cepeda, vice president of marketing for the mobile devices division of Samsung Brazil.

During the game, streamers used the Galaxy Tab S6 to show how easy it was to play with Glow, interacting, inviting the base of followers to participate in the fight against cyberbullying and donating the skin to friends “defaults”.

The video can be seen above in the spotlight.

LEAVE AN ANSWER

Please enter your comment!
Please enter your name here

Social Nerd

Museu do Ipiranga lança game MID – Museu do Ipiranga em...

0
Em MID, jogadores correm contra o tempo, enfrentam robôs futuristas que querem destruir o acervo histórico e desvendar segredos do acervo do Museu do Ipiranga.

Follow our social networks

6,914Fansenjoy
2,960Followersfollow
4,241Followersfollow

Crítica | Ainbo: A Guerreira da Amazônia

0
Ainbo nasceu e foi criada na aldeia de Candámo, na floresta Amazônica. Um dia, ela descobre que sua tribo está sendo ameaçada por outros seres humanos. A garota enfrenta a missão de reverter essa destruição e extinguir a maldade dos Yakuruna, a escuridão que habita o coração de pessoas gananciosas.

speaking of script

Thunder FIC´s | Cadê o crédito do roteirista?

0
Creditar aquele que faz é mais do que uma obrigação, é um respeito por aqueles que criam.

Dossiê | Quem é o Dr. Christopher Duntsch, médico que inspirou...

0
Conheça a história real de Dr. Christopher Duntsch, médico que matou vários pacientes e inspirou a série Dr. Death
en_USEN
Thunder Wave-Filmes, Séries, Quadrinhos, Livros e Games Thunder Wave