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Sonic | Paramount spends USD$5 million on new character look

About US$ 5 million was spent by Paramount Pictures to change the look of the protagonist of Sonic: The Movie. The information was released by IndieWire. The changes were made due to the flood of criticism that the characterization of the character received after the release of the first trailer for the feature, released in May this year.

Initial rumors indicated that the studio had spent over US$ 35 million for the changes to be implemented. However, an internal source revealed that the information was not true and that the value had not been so high.

As a result, the budget, initially set at US$ 90 million, rose to US$ 95 million. The value does not even come close to what was previously stipulated, becoming insignificant given the marketing that the controversy generated for the film, which should be turned into profit for Paramount Pictures, which recently closed a partnership with Playtech through Paramount Digital Entertainment.

Playtech is one of the largest online casino software companies, a branch that has grown in Brazil in recent years. With this, it is increasingly possible to find gambling enthusiasts, eager to know more about Show Ball 3 and other classic casino games. This universe is also no stranger to Sonic, who already has his own slot game.

Understand the controversy

Initially, Sonic: The Movie was scheduled to hit theaters on November 14 this year. The launch, however, was postponed due to criticism from fans of the character, who did not approve his characterization in the feature. Who made the announcement of the postponement was the director of the feature, Jeff Fowler, on your Twitter account:

"It will take us a while to get Sonic right," wrote the filmmaker. Then he used a hashtag to joke that "no special effects artist was hurt during the recording of this film".

At the time, the new release date was set for February 2020. Months later, the official profile on the film on Twitter reported that the film's premiere had been moved to March. The reasons behind the new delay have not been explained.

Now, after the controversy, the whole CGI (computer graphics) involving the main character has been changed, which resulted in the new look, much closer to the original characterization of the most famous hedgehog in the world.

New look pleased fans

On social networks, it was possible to notice a general wave of approval after the disclosure of the new characterization of the video game character, carried out through the launch of a new trailer.

"Films that deserve a little attention, the director heard the general criticism of the sonic's visual delayed the release of the film but made the necessary improvements and delivered a faithful look to Sonic that we all know!" Said a Twitter user.

The possibility that the whole controversy surrounding the film and the characterization of the character was a marketing strategy carried out by Paramount Pictures was also raised by the fans.

“Thinking here that the horrible Sonic in vdd was not a big plan for everyone to hate the movie and after the beautiful Sonic everyone wants to watch the movie ??????? (The plan worked out) ”, joked another Twitter user.

Sonic: The Movie

In Sonic: The Movie, the most famous blue hedgehog in the world joins with his friends to defeat the terrible Doctor Eggman, a mad scientist who plans to take over the world, and Doctor Robotnik, responsible for imprisoning innocent animals in robots.

The film is directed by Jim Fowler and screenplay by Patrick Casey, Josh Miller, Van Robichaux, Evan Susser and Oren Uziel. In addition to Jim Carrey (Kidding), as the villain Robotnik, and Ben Schwartz (Parks and Recreation), who voices the hedgehog in the original version, the cast features names like James Marsden (X-Men), Neal McDonough (Arrow) , Tika Sumpter (Mixed-ish) and Adam Pally (Happy Endings).

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