Recognized for its tradition in video games, a market in which it has conquered a large legion of fans, the TecToy, a Brazilian electronics company, announces a new phase marked by the opening of stores in Brazil, expansion and renovation of its production line, in addition to the development of new products.
Investments and acquisitions already total around R$ 200 million to leverage this new chapter in its history. With a new product portfolio in the telephony, gamer, audio and hub house (IoT line) segments, the TecToy advances on three main and innovative fronts: expansion of its electronics portfolio, an audacious project under development for the games market and entry into the commercial automation market with products based on Artificial Intelligence and IoT to meet Trade 4.0. In the latter, the company has a partnership with SUNMI, a leading Chinese company in the segment.
Aiming to create even more proximity with its consumers, the brand bets on offering services to customers, in addition to encouraging the experimentation of its new products. For this, it has opened stores that also function as showrooms in several cities across the country. So far, there are already 12 units spread across São Paulo, Rio de Janeiro, Minas Gerais, Bahia, Pernambuco, Santa Catarina and Brasília. In the coming months, new stores will be opened in other states.
“We want to maintain a connection with our customers, which goes beyond the moment of purchase. In our stores it is possible to find everything from technical assistance and product maintenance to added services, offered through the brand's partners”, explains the CEO of the TecToy, Valdeni Rodrigues.
New products and strategic partnership
A year ago, in celebration of its 33 years of history, the company entered the cell phone market with the launch of the TECTOY ON. Even during the pandemic, it retailed several products in the audio segments (speakers and headsets) and other gaming accessories (keyboards, joysticks). The brand has also launched a smartwatch and has aggressive plans to bring new products to market this year.
Through the strategic alliance with SUNMI, the TecToy is the exclusive partnership for manufacturing, and will feature partnerships and alliances for the distribution and sale of the main digital IoT solutions for retail. At the moment, more than 40 products are already certified and available for the Brazilian retail market, from traditional POS equipment, self checkout kiosks, to intelligent payment terminals connected to the entire structure of a retail trade of the new times.
To expand its capacity, the company remodeled its plant in the Industrial Pole of Manaus, where its main products are already manufactured and assembled and, in less than a year, it already employs more than 300 employees.
A long success story
Founded in 1987, the Tectoy started a new era in Brazil in the manufacture of video games and high-tech toys. In a short time, it won the public and the market with the sale of millions of games and video games, being directly associated with technology and entertainment, and recognized mainly for its video games and products such as Think carefully and Mega Drive.
“Our mission is to develop innovative and quality products to meet and exceed the expectations of our consumers, with the certainty that we are respecting the conscientious use of technological and natural resources. We strongly believe in our growth and our goal is to be the largest domestic consumer electronics industry in the coming years”, he concludes Valdeni Rodrigues.