The Masked Singer Brazil | The show's debut was the most talked about topic on Twitter for 8 hours straight

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Last Tuesday, August 10th, the long-awaited debut of The Mask Singer Brazil, and the Sherlock Holmes from the internet are already discussing the possible identity of some singers. If you are not aware of the research (and trends) about this talent show, Decode, a client acquisition and consulting company belonging to the BTG Pactual Group, has collected some talented data to help you (and surprise you). 

The Masked WHAT?! 

The Masked Singer Brazil is the Brazilian version of another talent show South Korean called King of Mask Singer, released on April 5, 2015, which also has an American version, released on Fox on January 2, 2019. In the program, 12 celebrities are dressed as a character, thus hiding their real identity, and perform performances that will be evaluated by judges. In each episode, one or more characters are eliminated and reveal their identity until only one winner remains. 

before the Globe announce the purchase of the format, the reality show almost took another direction in Brazil: the SBT. With high ratings abroad, the program won the eyes of both stations, but the television network of Silvio Santos assessed that this was not the right time to make such a large investment. O The Masked Singer was thought by Globo as a solution to replace the Domingão do Faustão on Sundays, but ended up being fixed on Tuesday nights, with Ivete Sangalo as a presenter. 

The premiere of the show on national territory was attended by Taís AraújoSimone (double of Simaria), Rodrigo Lombardi and Edward Sterbitch as jurors while ex-bbb Camilla de Lucas was in charge of the backstage.  

Since it is to debut…. 

We can say that Globo really was right in the bet of The Masked Singer. Decode's research reveals that, in the last seven days alone, 399 articles were published about the program in Brazil and on social networks, the subject reached around 11,289,077 people. Furthermore, on Twiterland, #TheMaskedSingerBR was the most discussed topic for 8 hours straight, along with other related terms:  

  • Sidney Magal: reached 2nd position 
  • Priscilla Alcantara: reached 2nd position 
  • Sandra de Sa: reached 3rd position 
  • Macaw: reached 7th position 
  • Babo Santana: reached 8th position 
  • Tiago Abravanel: reached 12th position 
  • Ivete: reached 13th position 

The show also generated repercussions for Ivete Sangalo, the presenter: the search for “Programa da Ivete” grew 950% in the last 7 days and, on Facebook, 60% of users disapproved of her choice of clothing, while the other 40% approved.   

Sidney Dogão 

The first season has already started with everything, revealing that underneath a hot-dog costume (also known as “dogão”) was none other than Sidney Magal, one of the most famous voices in Brazilian music. Two facts more shocking than this: 

  • The Latin lover grew more than 10.000% just on the day of his appearance on the show.  
  • After Sidney's mention about the film written by Paulo Coelho in which he was the main actor, searches soared on Google: an increase of 9,900% for the cinematographic title, followed by the search volume for the writer of 9,800%. 

With this bombastic revelation, Twitter is looking for the secret identity of the other competitors: 

Unicorn: reached 229 mentions on Twitter 

  • 71% – Priscila Alcântara 
  • 8% – They don't know 
  • 7% - Larissa Manoela  
  • 5% - Manu Gavassi  
  • 2% – Wanessa Camargo 
  • 7% - Other 5 people 

Apparently, the unicorn was the character that most captivated the show's audience: searches for “personality” grew by 5.800% on Google, while searches for music grew by 2.400%, since the beginning of the reality. 

Arara: achieved 206 mentions on Twitter 

  • 64% - They don't know 
  • 6% – Silvero Pereira 
  • 2% – Letícia Spiller 
  • 2% – Camila Queiroz 
  • 26% - Other 22 people  

Sunflower: achieved 181 mentions on Twitter 

  • 77% – Sandra de Sá 
  • 6% – Fafá de Belém 
  • 4% – They don't know 
  • 2% - Carla Diaz 
  • 12% - Other 12 people 

Coconut tree: reached 177 mentions on Twitter 

  • 47% - They don't know 
  • 10% - Lucas Hairstyle 
  • 5% – Thiago Martins 
  • 5% – Érico Brás 
  • 34% - Another 24 people 

Astronaut: reached 156 mentions on Twitter 

  • 35% – Tiago Abravanel  
  • 19% - Babu Santana 
  • 16% - They don't know 
  • 11% - Sérgio Loroza 
  • 20% - Other 16 people 

What did Facebook think of this?  

On the platform, the debut of the program divided internet users: while 55% claim to have liked it, the other 45% claim the opposite.   

Those who liked: 

  • 54% They praised general aspects of the program 
  • 28% Presenter Ivete Sangalo was praised  
  • 8% They loved the participation of Sidney Magal 
  • 4% Praised Sandra de Sá 
  • 3% The judges praised 
  • 1% Praised Taís Araújo 
  • 1% Praised Camilla de Lucas 

Those who didn't like: 

  • 45% found the program bland 
  • 21% did not sympathize with 'Camilla from BBB' 
  • 17% found the jurors 'forced' 
  • 9% They think Ivete should continue her career as a singer 
  • 3% found the tips weak 
  • 3% criticized the high volume of advertisements 
  • 2% because I thought it was 'dubbed' music 

O The Masked Singer Brazil premiered this week and the subject that most dominates the minds of Brazilians is: how to live with so many doubts and clues and have to wait until next Tuesday to find out who is another one of the masked ones?  

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