Thinking of expanding contact with movie and game fans and offering them a personalized experience with a wide selection of products, Warner Play, digital channel of Warner Bros. Home Entertainment, opened its first official stores in Amazon and on Via — which brings together the Casas Bahia, Extra and Point. The digital spaces were created to offer the geek audience a special and exclusive curation of titles and releases for all tastes, in addition to unmissable discounts on games and movies.
Focusing on e-commerce, the more than 500 selected items curated by Warner are organized into categories such as “Action and Adventure”, “Sci-Fi”, “Awarded Films” and “Warner Classics”. Products and content will be constantly updated so that consumers can find exactly what they are looking for, quickly and easily, with access to news, exclusive offers and an extensive menu of options that complement the content already produced on digital platforms and on Warner on social media.
For the brand, the objective is to offer fans a complete and increasingly positive experience: those who access the stores will see that everything there has been thought out and prepared especially for the geek audience and passionate about entertainment. The digital strategy also acts as a dissemination portal for film and game projects in specific campaigns — an example is the category of The Batman which will be created on sales portals for the release of the film, scheduled for March in theaters and April on digital platforms.
Discounts on games and movies
Games and movies will get big discounts on promotional dates. Until the end of March, we will have exclusive promotions with three game titles in campaigns on Amazon and Via: Far Cry 6, Battlefield 2042 and Back 4 Blood.
On Amazon, the current offers are as follows:
- Far Cry 6 (PS4) - in R＄ 289.90 per R＄ 189.90
- Battlefield 2042 (PS4) - in R＄ 299.90 per R＄ 179.90
Specifically on Amazon, the Warner Play store offers a differential: the possibility of rent a huge catalog of Warner films!
At Via (Casas Bahia, Ponto and Extra), until the end of March, the public will find:
- Far Cry 6 (PS4) - in R＄ 299.00 per R＄ 189.90
- Back 4 Blood (PS4) - in R＄ 299.00 per R＄ 159.90
- Battlefield 2042 (PS4) - in R＄ 299.00 per R＄ 179.90
It is worth remembering that the games listed above have free update for the new generation version (PS5).
Warner Play, a channel created to further connect Warner with its audience, fans and enthusiasts of the gamer and geek universe, is present on YouTube, Instagram, Facebook, TikTok and Twitter, and brings first-hand the main news, with programming ranging from the theatrical releases of Warner Bros. even gameplays with the games of the biggest game franchises. Now, through online stores, Warner Play seeks to further strengthen its relationship with the public, positioning itself as one of the main digital and interactive entertainment channels in Brazil.